- Case Study — Evoke Auto Spa · Calgary, AB · Website Redesign, Migration & Repositioning
A New Site, a New Focus, a New Trajectory: Ceramic Coating & PPF Take Over the Search Results.
Organic Clicks, Year-Over-Year
Google Business Profile Calls, YoY
Technical SEO Score
- The Project
Redesign, migration, and a deliberate bet on Ceramic Coating and PPF.
The engagement covered a full website redesign and migration to WordPress, launched July 2025, built around a repositioning decision: lead with Ceramic Coating and Paint Protection Film rather than general luxury detailing. Around the launch, a focused, time-boxed phase of technical SEO (structured data build-out, on-page fixes), local SEO, Google Business Profile optimization, and topical content aligned to the new service focus was layered in. That work window has since closed — this case study measures what it produced.
- Search Visibility · Trailing 12 Months
Organic search roughly doubled — while position improved by 21 spots on average.
Comparing the 12 months since the relaunch window (Jul 24, 2025 – Jul 23, 2026) to the 12 months before it, Search Console shows sustained, compounding growth — not a launch spike that faded.
| Metric | Prior 12 Months | Post-Launch 12 Months | Change |
|---|---|---|---|
| Impressions | 37,795 | 76,925 | +103.5% |
| Clicks | 211 | 511 | +142.2% |
| Average Position | 46.2 | 25.4 | +20.8 spots |
| Click-Through Rate | 0.56% | 0.66% | +0.10pp |
- Google Business Profile · 13-Month Comparison
This is where the growth is loudest: Every GBP interaction metric up 5-9x year-over-year.
| Metric | Prior Period | Current Period | Change |
|---|---|---|---|
| Calls | 9 | 88 | +877.8% |
| Direction Requests | 91 | 778 | +755.0% |
| Profile Interactions | 154 | 1,228 | +697.4% |
| Search Appearances | 333 | 2,974 | +793.1% |
| Profile Views | 835 | 6,964 | +734.0% |
| Website Clicks (from GBP) | 54 | 362 | +570.4% |
Calls climbed sharply off a near-zero base and have stayed elevated — but month-to-month volume is naturally choppy (roughly 3 to 14 calls in any given month) rather than a smooth monthly climb. The honest read: a step-change up right around launch that has held for a year, not a perfectly linear trend line. May 2025 is where Google’s own performance tracking baseline for this profile begins, which lines up with when the optimization push started ahead of the July launch.
Monthly GBP calls, May 2025 – Jul 2026. *Jul 2026 is a partial month (23 of 31 days).
- The Pivot, in the Data
Ceramic Coating and PPF pages are the ones actually gaining ground.
The repositioning wasn’t just messaging — dedicated pages were built for the new focus, and they’re the pages showing the clearest ranking and traffic improvement over the past year.
| Page | Impressions | Position Change | Click Change |
|---|---|---|---|
| /ceramic-coating-calgary/ | 9,127 | +13 spots | +6 |
| /paint-correction-calgary/ | 6,104 | +14 spots | +9 |
| /car-detailing-calgary/ | 4,798 | +8 spots | +3 |
| /evoke-car-detailing-service-calgary/ | 2,105 | +14 spots | +3 |
| /detailing-subscription/ | 726 | +10 spots | +5 |
- What Was Built
A strong technical foundation, structured data, and a content and GBP cadence timed to the pivot.
Good
Beyond This Push
Beyond This Push
Beyond This Push
What makes these results notable: they were driven almost entirely by Technical, Local, and GBP work — Content and Authority pillars are still low, meaning there’s real headroom left if that work resumes.
- Reputation
A perfect record, held.
New review volume slowed in the most recent 13 months compared to the prior period (12 vs. 19) even as every acquisition metric climbed — worth pairing a review-request nudge with the strong new call and click volume this year is already producing.
- What's Ready to Ship Next
The optimization window closed with real work still queued.
This was a time-boxed push, not an ongoing engagement — and it shows in what’s built but not yet live: 70 page-level structured data objects across 37 pages, and 19 drafted Google Business posts, both currently sitting ready for deployment.
What is proven: a technically strong site (94/100), a successful pivot to Ceramic Coating and PPF reflected in real ranking and traffic gains on the pages that matter, a Google Business Profile performing 5-9x its year-ago level across every interaction metric, and a perfect reputation record.
What’s next if the engagement resumes: deploy the queued structured data and posts, extend topical content to close the Content pillar gap (19/100), and give the newer PPF page the same content investment that made the Ceramic Coating page work.